SHOW YOUR LOVE FOR INDIAN CRAFTS

GoCoop is a collective that showcases the finest of Indian craftsmanship on textiles. The brand’s collection on AJIO features an exclusive range of handwoven sarees and dupattas, including classy cottons and rich silk-cottons. Browse through the online saree collection to find exquisite Sambalpuri Ikat sarees, Maheswari silk-cotton sarees and more in a range of colour combinations and patterns. Whether you’re looking for a casual cotton saree with woven thread border or a silk cotton with zari work for a special occasion, you’ll find a host of choices.

Sarees that preserve traditional crafts

Handwoven sarees come with a tag of exclusivity as no two pieces are alike. They also highlight the age-old weaving tradition in the country. Indian sarees come in a variety of styles and patterns, with almost every state having its own distinctive weave to showcase. For a collector, owning sarees from every part of the country is made easy with GoCoop’s online saree collection that makes sarees from different states more accessible.

The collection on AJIO includes Maheswari sarees, which originate from Maheswar in Madhya Pradesh, and Sambalpuri Ikat from Orissa, among others. Take a look at the stunning sarees online – from pretty pink to vibrant combinations such as green and teal blue or a sophisticated black saree with gold border. You can pick from simple cotton sarees for daily wear or party wear sarees in richer silk cotton with zari borders.

Beautiful dupattas for your wardrobe

A lovely dupatta can completely transform a salwar suit set by adding elegance to it. GoCoop presents a range of stunning cotton dupattas that are perfect for pairing with salwar sets. Browse through the collection of Pochampally Ikat cotton dupattas online in several patterns such as multi-coloured stripes, uneven zigzag print and geometric print on the border or body, among other designs. Use them to contrast a plain beige salwar suit or match them with a solid colour salwar kameez set to create an eye-catching look!

When you buy a saree or dupatta online from GoCoop, you’re doing a lot more than just shopping online. Every purchase that you make helps to preserve an ancient craft tradition. So, go ahead and show your support!